The ability to make critical purchases from your vendors, pay down loans, and meet employee payroll has become a common problem among businesses across all industries. Cash flow has always been a major issue with all businesses and without positive cash in your bank your business could fail. By the time a business realizes their cash flow isn’t going to support their payroll, or pay vendors, the owners make rash decisions by going to companies/banks that can destroy their business.
If you realize your business is about to fall into this position, don’t panic. Review your financial situation with your accountant or CPA. But don’t act too fast. There is another option.
So what can you do to avoid this problem?
Before telling you the solution, let’s talk about the 3 things you should NOT do.
1- Bank Loans. If you think a bank will help finance your old or slow paying customers, well they are not.
2- Factoring Invoices or Receivables. Another myth. When companies rely on this method of cash flow, it just reduces your profits. Plus, once your invoices or receivables have been factored, most often this “third” party who now owns them will be so aggressive with your customers to collect the money that it can ruin your business by losing a customer.
3- Collection Agency. If all you want is someone to harass your customers, then call a collection agency. Odds are, they will just irritate your customers with strong-arm tactics that never work and here again you will lose another customer.
What you need is positive cash flow, right? Well you can have positive cash flow and retain your customers by using a reputable company that knows how to talk to your customers in a manner that will actually convenience them to make timely payments without losing them as a customer.
A credit management system can provide effective cash flow by acting seamlessly with your accounting department. This should NOT impact your accounting staff when handled properly. The slow paying customers and poor receivables from your accounting department should be quickly identified and presented to management in a timely manner. It is best you do not use a middleman, or off-shore calling, These will just hurt your business more because your customers know these types of calls who only want to collect the money, not help make a payment plan.
There are many articles to help find a good credit management resource. Do your research and seek out those that have a solid reputation and work with you as your in-house accounting department.
What exactly is a Greenhouse? It is a name given to a structure with roofs and walls made primarily out of a transparent substance like glass. Within a greenhouse, plants that need regulated climatic conditions are cultivated with an aim of healthier output. These buildings vary in size from smaller sheds, to larger commercialized structures. In this current scenario, greenhouses are part of modern-day farming which is focused towards protected cultivation of plants in an enclosed shelter, without allowing any type of damage to the product as well its nutrients.
People who love home-grown veggies and fruits will definitely prefer a greenhouse. This is due to its ability to provide an effective method to cultivate plants protected from the harsh external environment. Greenhouses are usually equipped with clear or glass-plastic walls that enable them to preserve heat, while also allowing light to enter. The resulting situation brings the ideal factors for cultivating many kinds of plants.
Quite a number of commercial glass greenhouses are categorized under innovative production houses for flowers and vegetables. The active greenhouse market trends are surely leaned towards modern facilities. The inclusion of heating, lighting, screening installations etc., are needed for the automated growth of plants. Moreover, various techniques are implemented for ensuring a significant decrease in production risk before the cultivation of a particular crop.
To meet the needs of the sector, greenhouses are produced for high dependability and performance. These types of structures offer valuable data regarding a material’s stability, composition, response to wear and tear atmosphere and external factors. Greenhouses thus contain applications for different types of processes like food production and scientific research.
For instance, the smart greenhouse is an innovation in farming and is a climate managing, a self-regulating procedure that is perfect for plant survival. It helps to create a micro-climate environment which is like a new climate in a restricted zone. This zone is created by the use of sensors and various applications. The smart greenhouse contains different components like monitoring system, actuators, and control system. The concept of smart greenhouse aims to ease growth situations for plants and creates an autonomous growing process.
Extended Growing Season
Plants grown in a greenhouse are not subjected to the same degree of temperature differences which is needed for plants cultivated in an outdoor garden. Based on latest trends, greenhouses trap radiation that comes from the sun into its insides and enables the retention of heat within the enclosure. The controlled climate that is achieved in a greenhouse helps farmers to lengthen the growing season of plants which may not survive the colder climate outside of the greenhouse. This allows consumers to buy locally cultivated vegetables, flowers, and fruits which are out of season.
Control over the Produce
People without a garden are bound to buy their food at the groceries or farmers’ market. On the other hand, commercial farms usually use toxic pesticides and chemicals, to enhance the living situations of crops and improve production. When businesses try to prepare a greenhouse industry analysis, the first aspect that they learn are the crucial advantages that are connected with the implementation of greenhouses.
A test conducted by an environmental group revealed several vital facts. It found trace amounts of toxic stuff over the produce even after the harvest. Greenhouses help farmers grow their own food to gain absolute control over their environment. This process produces tasty and fresh food without the risks of toxic chemicals, which can potentially be hazardous.
Food Boost from Plant Isolation
A greenhouse maintains the plants in isolation, preserved safely from the external world comprising pests, rodents, and insects, along with other animals. According to the research gathered by big universities, gardeners must isolate their plants by using a greenhouse which is sealed and caulked. An efficient greenhouse with absolute isolation and tightly sealed, along with expertly managed air flow which offers protection from insects, pests and even from diseases should be preferred by the farmers.
It’s that time of the year when holiday cheer is in the air and companies are in full steam with planning their year-end functions. That means they are actively looking for a venue that will make their function a special one. They want to ensure that the venue looks good, food tastes great, and that all the facilities are there to make for a convenient and fun evening. Therefore, it is time for you to prepare your venue for the busy season ahead.
For small to large year-end functions you will need the following catering equipment.
· Robot Coupe Combo Food Processor. Food preparation is usually the lengthiest part of the cooking process. The Robot Coupe Combo Food Processor will enable you to automatically cut, slice, and grate vegetables thus saving you valuable time.
· Anvil Potato Peeler. If you’re serving hundreds of guests you’re going to have to peel a lot of potatoes. The Anvil Potato Peeler is a robust unit that automatically peels 12 kilograms of potatoes in 2 minutes.
· Chafing Dishes. For large numbers of guests, it can be challenging to keep a lot of food warm. They are also beautifully designed with a polished finish. This is a great way to keep food heated while it is waiting to be served.
· Bussing and Transport Carts. You’re going to need to clear up the dishes from at least 10 guest tables if you have a hundred guests. A bussing and transport cart will allow the waiters to quickly clear the tables and move the dishes to the kitchen. This will also minimize breakages.
· Water Jugs. Placing a jug of water and a jug of juice on each guest table will make them feel welcome.
· Dinnerware. For catering purposes you will need more than enough dinnerware such as plates, side plates, cups, and saucers. Also make sure you have drinks, wine, and champagne glasses. If you are serving a hundred people, ensure that you have dinnerware for 110 people. The additional amount of catering equipment is a contingency for any eventuality with breakages or damages.
· Urns. Once guests have had their meal they may want to enjoy a cup of hot coffee or tea. Having a coffee/tea station with an urn filled with hot water will keep your guests satisfied.
· Scotsman Ice Machine. A lot of cool drinks and alcoholic drinks are usually served at year-end functions so the demand for ice is very high. You will need to provide ice for hundreds of guests and their multiple drinks. An ice machine constantly makes ice on demand so you won’t run out of ice mid function.
· Commercial Refrigeration. You will need to keep a lot of drinks cold throughout the function so make sure that you have a refrigerator that can accommodate all the drinks.
One of the things that many businesses around the world are notorious for is layoffs of their workers when they have to cut costs. It appears as though the least required asset for these companies is their workers. As brutal as it may sound, many businesses reduce their team sizes to reduce their costs every day. It is quite surprising because there are in fact dozens of different ways for businesses, especially small ones, to cut their costs without sending their employees home. Not to mention, small businesses aren’t in the best position to terminate their employees when they are already struggling with growth and expansion.
Let us first look at the circumstances and reasons why small businesses resort to firing their employees and terminating their contracts.
Reasons Why Businesses Terminate Their Employees
Your Employee’s Performance is below Requirements
The biggest and probably the most valid reason for firing an employee is when they are not able to perform according to the set targets. Despite this being a valid reason, you should always follow the complete procedure and let go of your employee most ethically and professionally possible. Tell them that they also have the right to quit a company when a company does not pay them as promised and vice versa.
Your Employee Isn’t Honest
You have noticed that your employee is not honest. They try to spend time doing nothing behind your back and are interested in things that they should not be concerned with. It is a risk to have such a worker working at the company.
Your Employee Is Having a Hard Time Assimilating
One of the reasons why many employees are not able to give their best is because they can’t fit in the culture of your workplace. It’s either their religious, personal or moral beliefs that don’t let them feel being a part of the team.
Your Employee Doesn’t Care
Believe it or not, some employees don’t care about the rules and regulations of your workplace and being at a professional place. They bully people around them, try to act pretentious, are not punctual and do not pay any attention to the dress code policy.
Your Employees Cost You Too Much
This is quite an oxymoronic situation where the people who bring you business are the ones costing you money. Sometimes, companies become financially weak, and the only way they have to reduce their costs is firing employees. This helps them save money on employee compensation, bonuses, and incentives.
Is Employee Termination the Only Way to Cut Costs?
Not at all! There are many other ways for companies to reduce their costs without letting go of their employees. Here are some.
Negotiations with Vendors and Suppliers
You can look into your current list of suppliers and vendors and look for opportunities to reduce costs. You have to realize that there are group purchasing organizations developed specifically for this purpose. Furthermore, there are online search engines designed specifically for businesses where you can find other businesses that can help you reduce your costs.
Buy in Bulk
One simple way to reduce your costs is to purchase in bulk. Whether you are buying products or subscribing to software or online platform services, bulk purchases will always help you reduce your costs. As a business, you are subscribed to dozens of different online services and buy various items on a monthly or weekly basis. Buy them for several months or a complete year to save your costs.
Reduce Lavish Expenses for Now
It is amazing that businesses offer their employees with refreshments, coffee, and teas for free, but there is a time when you can do this with ease. Until and unless you have reached a point where affording such luxuries do not bother you at all, do not introduce them.
Invest in the Right Technology
Whether you are buying an electric generator for your office, bulbs and lights, ceiling fans, air conditioning units or machinery, you must invest in latest and energy-efficient technology.
Marketing can suck a lot of your capital out of business depending on the type of marketing you are doing. However, it will be rewarding for you if you use analytical data to narrow down only the marketing campaigns that are lucrative for your business. Spend on them and keep away from spending on marketing efforts that have not yielded any good results.
Similarly, you can find many other ways to reduce your costs without sending your employees home.
Risks Associated with Firing Your Employees
While firing your employees should be the last thing on your list of methods to cut costs, you must also know the many risks that come with employee termination. Here are a few.
Sharing of Company Secrets with Competitors
When employees are not happy with your decision of firing them, they may not care about what action you can take against them. They may go for interviews with your competitors and share your trade secrets. This can be a big set-back for you if your competitor decides to take advantage of the situation.
When employees believe they have been fired based on unreasonable grounds, they may try to take you to court. If any wrongful termination is proved, it can be expensive for your company. Always be sure to complete the procedure of termination or make sure the termination is justified.
Attack on Brand Image through Social Media
Today, people have a voice, and some people are ready to listen to their voice. Social networking platforms are great places for employees to discredit your brand and slander your image if they believe they were terminated by you wrongfully.
Bad Performance of Existing Employees
It does not matter how much you care about your employees. They may have a stronger connection among themselves than they have with you. Therefore, when you terminate an employee and cause some dissention among the ranks.
So, it is highly recommended that you consider the many other ways of cutting costs for your small business before choosing to terminate your employees.
Running an operationally efficient call center that delivers a high-quality customer experience can be a difficult objective to achieve. Consumers are becoming increasingly know-how and their expectations for quality customer service and support is steadily growing. Most corporations may see a contact center as an added expense but as you weigh things down, you find that a call center is a necessity for your business to thrive. It is quite a task to systematically deliver excellent customer service while cutting down additional costs. This may seem intimidating, but it is definitely possible to transform your contact center into a profit-producing asset. But it is difficult to handle a call center with the upper level of customers’ satisfaction.
Here, I am going to represent some ideas of specific strategies to empower your call center business to get the high level of customer satisfaction which will affect your sales graph positively.
Support social media:
While the phone remains at the heart of customer contact centers. There is an increasing need to effectively manage data from multiple channels thanks to the exponential rise in social networks like Twitter and Facebook. This requires solutions that have both the intelligence and flexibility to adapt changing market and consumer needs.
Social media has empowered consumers to become broadcasters or journalists, so speedy and flexible customer service is critical. A complaint sent via Twitter that is left unanswered could spread internationally overnight.
Empower your employee:
Employees are the main factor of a call center who have to communicate with customers directly. We can say that the employees are the heart of a company. So, enable your employees to make their own recommendations on improvements, after all, they are much closer to the working procedure than senior management.
A focused call center can help a brand realize its goal whether that be higher levels of customer satisfaction, more revenue per customer or driving increases in sales. Establishing the right policies and working practices can empower call center employees to support the brand and the business.
Refining Your Customer Service Strategy:
Your customer care center will work in tandem with your call center software to create synergies in your customer service department. One of the biggest advantages of this software is its ability to collaborate with your customer history. For instance, say you get calls from a long time customer on a monthly basis. Call center software can be set to display “screen pops,” which allow the agent instant information as soon as the call is answered, reducing call times and customer satisfaction. Screen pops can be customized but most commonly will include customer purchase and return data on every inbound call.
It doesn’t matter if you are making inbound or outbound phone calls providing customers and prospective clients with the right answers, faster can really streamline your sales efforts.
Know your customer:
Understanding the demographics of your customers is a key first step toward determining which tools and approaches will best help you achieve your business objectives. For example, tech-savvy customers will likely expect to connect with you through more technical channels, such as online forms, chat sessions, or social media drove community-based solutions. Less tech-savvy customers, on the other hand, may require more traditional, higher-touch solutions, such as phone, fax, or email.
As a smaller business, you don’t have the unlimited budget of a large corporation when it comes to your custom promotional merchandise, which means you need to look for branded merchandise that is affordable and will work into your budget. Just because you are a smaller company, doesn’t mean you should ignore this amazing branding opportunity.
We have put a list of the top custom promotional merchandise options for the smaller business, that will work into your budget and provide clients with a branded item that they can use, boosting your brand visibility on a daily basis.
The first and probably the most popular of all the custom promotional merchandise that you can buy is T-Shirts. Ensure when you choose to brand t-shirts with your company logo that you choose a good quality garment, such as a polo shirt, which can be worn by men and women. Whether you are getting your team to wear the t-shirts to promote your business wherever they go or you are looking for promotional t-shirts you can give or sell to your clients, never ever compromise on quality.
Another great opportunity for the smaller business is branded pens. Everyone uses pens and they are cheap. You can buy a high volume of pens branded with your logo at a price that works into your budget and you can use them in-house and hand them out to clients, so that your company name is being seen throughout the day every day.
Further you may want to look at coffee mugs. Almost everyone has their own coffee mug at the office and drinks at least one cup of coffee while at work. The benefit of these mugs is that they are branded with your company name and logo, along with any other important information you want to put on them, what this means is every sip of coffee or tea your client takes, your name is seen and remembered, not only by them but the others in the office.
Key chains are another great branding opportunity when looking for affordable custom promotional merchandise. Have some key chains printed with your company name, logo, address and phone number. Clients can use the key chain on their keys and in the event they are lost, hopefully someone has contacted your company or dropped them off. In addition to branding these are a great opportunity to add a bit of added value to your service.
If you have a store, then you definitely want to look at reusable bags that your clients can take away from your store and use time and time again when they do their basic shopping. The great thing with reusable bags is that your clients can use them for anything and at any time and what that means is your company name is being seen by a variety of people every time your client leaves their home with your bag in hand.
If you are on a very tight budget, then take a look at lanyards. Lanyards hang around your neck, with your branding of course, but the benefit is that clients can use them to hang their access card for the office or even their keys to reduce the risk of losing them. They can be used for all types of applications, boosting your brand in the process.
Other options can include the credit card wallet, because these days with the number of credit cards, debit cards and loyalty cards you receive, they cannot all fit into your wallet easily. The credit card wallet can free up your clients purse or wallet, enabling them to keep all their cards in one handy place.
Brandz is a United Kingdom based company specializing in promotional products. This well-established company provides a complete turnkey service from the initial stages through to completion. They provide their customers with an experienced team who focus on helping their customers improve their branding with a range of promotional products to meet their requirements and marketing budget. Brandz offers a twenty four hour service, the highest quality products and affordable prices. Samples are available on request to help their customers identify the best promotional products to choose from based on the extensive range available on their easy to use and secure website.
How does your team perform? How do you rate it on a scale of 1 to 10 where 1 is poor and 10 excellent? Is it massively successful constantly delivering way past all expectations? Is it full of positively minded people working together to achieve challenging business goals? Is it autonomous, responding effectively to challenges and opportunities large and small?
If the answer to these questions is “yes”, congratulations, you can score a 10 and don’t need to read any more of this article. In fact, as you are likely to have plenty of time for high yield activities, give me a call to discuss how your team got there.
Sadly, this isn’t the case for most of us. Your team may not be a “10” but I doubt if it’s a “1” either. Hopefully you are somewhere on the path and have the right attitudes, values and approach develop your team into a “10”.
Empowerment is a key ingredient to the high performing team. If your team feels undervalued, lacking in authority and capability, frightened to make the slightest mistake it’s unlikely to be hitting the high notes. Perhaps there are some individuals that show real potential but others are negative and unproductive?
Are you creating the right conditions for success? Does the team have a clear understanding of what is required of them? Have you a vision of what success looks like? Are the goals you have set, or been set, shared and meaningful to all team members? Reward and fear motivation is common in business today. A common example is rewarding success with a bag of money and punishing failure with the sack. The trouble is we get used to this, we need more and more money to get the same level of motivation and become resilient to threats of the sack.
Internal motivation is far more lasting and effective. It needs more work, it needs you to really understand your people and what drives them. If you know this and use personal, meaningful goals your team will self-motivate. If you have linked their personal, meaningful goals to team and company goals you are well on the way to a successful team.
The whole team is raring to go, but have they the capability to execute? Are team members allowed to make decisions? Have you delegated effectively packaging the task with the necessary authority and resources? Effective delegation is important to team success and team growth. It is a wonderful growth tool for teams and individuals. It does, however need certain attitudes and process to succeed.
Flexibility is a good starting point. The way you do a task may not be the way a team member does. They can be innovative and bring unexpectedly good results given the opportunity. It’s worth letting people test out new ideas. Sometimes different is really good, just think of Amazon and Facebook.
How self-confident are you? Enough to release authority and responsibility to team members? Enough to heap praise publicly when they bring success? Lack of self-confidence and micromanagement are the enemy of productivity. Conquer them and you will become an indispensable profit and productivity generator both for yourself and your company.
Focus on results don’t strive for perfection. Perfect is no friend of productivity. Set standards that are right for the job and always be mindful of the Pareto principle. 80% of your results are going to come from 20% of activities. This means a lot of the work delegated will contribute relatively little to overall performance. It’s intelligent to accept less than perfect in relatively unimportant areas.
Taking credit for the work of others, not really listening to their ideas or working solo crush team morale and productivity. Some people believe effective leaders must always be in total control. They see this as the way “good bosses” should behave. Many bosses do behave this way but I question if they are good. It’s most certainly not the way a good leader behaves so, if that’s what you want to be I suggest you avoid this behaviour entirely.
Delegation develops employees into effective team members. Risk is inherent but you can balance it against the likely reward in terms of personal and team growth and overall performance. It’s also possible to limit risk by adopting a multi-level delegation process.
Tiffany is a bright, driven girl with her foot on the first rung of the marketing ladder. She is doing a great job creating very successful direct mail campaigns. She is eager for something new and looks like a good candidate for development. You have just the task and would like to delegate it to her. It’s running an event which will be a challenge for her but offers a great development opportunity.
A good first step is to her for an opinion. You might say “I’m thinking of doing things differently and wondered who you think might be able to handle this task, perhaps even you? This gives her the opportunity to express opinions but not feel forced to accept the task.
If Tiffany accepts, consider this approach. The first time the opportunity to run an event comes along you run it, let her watch you do it and ask questions. The second time let Tiffany do it with you assisting and helping out where needed. The third time she runs the event, but this time without your support unless absolutely needed, reporting at regular intervals. Subsequent times she always runs events unaided and only reports in exceptional circumstances.
One seemingly small point is very important for Tiffany’s confidence and status in the team. If she performs well, make the praise loud, long and public. If she needs coaching make it supportive, private and non-judgemental.
I hope this is useful to you and help you build your own high performance team.
Graphic Design for Small Businesses and organizations isn’t only offering a product or service and having cash in on it. Once you start a small business, there are several features, which have to have a personal and professional focus. One of those is promoting your brand. There are a few things too, which form the foundation of promoting and one of those is the business card. The principle function of promoting is to attract the target market. When accomplished in the correct way, it can yield wonderful results. Marketing experts and graphic designers, who specialize in graphic design for small businesses, have the knowledge and experience to attract your specific client or buyer through distinct marketing and promotional tactics. A business card (or minute card) should have every piece of information essential for someone to interact and conduct business with your company or organization. There are many styles of cards, and in fact, it is necessary to decide on the appropriate style for your firm. This is why hiring a professional whom specializes in graphic design for small businesses is so important.
The product or service themselves won’t always draw in buyers or clients when shown to individuals in a prepared way. To get to the customers who will use, buy or interact with your company, one of several methods used in promoting is choosing the right business card. A card with the very best graphics, typography and layout that connect emotionally with your perspective client is the key. Every single color and color combination possesses its own meaning. There are many benefits and consequences to the use of color when contemplating the feelings and emotions of the people you’re trying to attract. Which means, a hues participation in the overall design is an essential part in selecting the most appropriate appearance of your business card. Imagine if the colors (or hues) used in your card were actually repelling your target audience you are trying to attract.
The visuals that happen to be loved by people of a distinct audience change by age and gender as well. An example is flowers; if your business makes products that are devoted to girls, then introducing flowers as visual elements (graphics) of your card will most likely attract more buyers. If though, your target is a more mature female audience, the use of flowers could be conceived as contrived and repulse your buyers. Selecting the most appropriate graphics for the business card is about the mindset of the buyer and not the business owner. Let me repeat that so you truly get it. The look, feel and emotions tied to your business card are about the buyer, not you, the business owner. If your buyer connects a personal emotion with the artwork, or possibly a design and style, employed in the card, then almost absolutely that buyer will choose the firm utilizing that artwork, design or style. For this reason alone, it is very important to work with a professional that knows and understands graphic design for small businesses.
Why have a business card in the hands of everyone that works for you? A nicely manufactured card affirms the level professionalism regarding the organization. You need a business card that is designed well with accessibility to information for your customers to make contact with you. It must be styled to create a personal connection with the buyer as well. Your reputation is riding on your business card. The primary function of your business card is to get clients to call you. Your logo should be prominent to let people know who you are the minute they see your card. After this, your business card should clearly provide methods for the client to contact you. This can be a website, a smart phone or email but it is highly recommended to have all three. A marketing expert or graphic designer whom specializes in graphic design for small businesses can help point you in the right direction for the content for your particular niche or market. Business cards with the proper visuals, content and style can help you do this. Are you ready to secure a professionally designed business card right now?
Interacting with influential people in parties, and collecting their visiting cards is just a touch point. Capitalizing your business on this network is totally a different ball game.
It requires due diligence and dedication over the years to build a relationship for a solid network. Once you have done it becomes a derivative to your success.
Networking should not be a temporary activity, it has to be an ongoing process, even when you are not at your desk. Aspiring business leaders have to learn the strategic networking technique for rapid business growth.
Primary reasons for networking
Why is it desirable to build a network with influential people and business groups of your domain?
· Immediate access to all service providers and vendors
· Quick response rate for contract base hiring
· Full extension to peers help
· Never face an issue of work crisis
· Referrals from the third party
· Updates on the latest trends and technology related to your business.
· Share ideas with similar business groups
Common Business Networking Mistakes
If the success of your business depends on networking then why to leave any corner of networking untouched, no matter how small or big your business is.
Unlike your business location, your network is not limited to the physical address. It has to proliferate in all directions. There are tons of way to build the network that is often overlooked.
· Not connecting with other communities
When it comes to pairing with individuals, usually you choose the known path for connection which is social media. It might look promising connecting through it but it limits your network spectrum. You have to explore another dimension for networking as well. Try to connect to lesser known communities like “Quora” or register with a “common platform for service providers”. There are other multiple online platforms where you can confluence with same business groups like Tumblr, musical.ly, tinder, etc. depending on your domain expertise.
· Not connecting to Niche forum or group
If you really want to build a close relationship with your clients or domain experts, join a Niche “forum”. But joining too many forum sometimes becomes complicated, try to zero in two or three forum of your field. There are big companies that also join this forum to get solutions and you can connect with them instantly.
· Not justifying your acquaintance
Let your client find you with your skills. Networking becomes easy if your clients know your whereabouts. There are very few networking sites that have a portal built especially for employees, where employees can build and upload their portfolio. It helps the employee in two ways, building their own network and establishing themselves as a brand.
· Not Paying heed to referrals
You need to pay attention to referrals coming through the third party or from the vendor’s site. Take immediate follow-up and honor these referrals.
· Not using Reviews/Testimonial for networking
This is the most overlooked attribute by vendors. Many of them believe “Reviews and Comments” are solely made for critics. No, that’s not true. You can convert those critics to your potential client. Ask for “Reviews and Comments” from them, you can even ask for the area of improvement for better service. It will help you to identify your weak zone, and at the same time, you have the opportunity to build a positive image in front of your clients. So, always be ready to listen to your client and make a bond with them through Reviews/Testimonials.
· Not connecting actively with Co-workers
Connecting with co-workers actively helps you to share ideas and gain knowledge. You develop this special”give and take” relation with co-workers over a period of time. Your equation with them will decide how your network will expand.
· Not connecting to diverse population
Usually, it’s a human tendency to connect with like-minded people, which is OK. But if you want to build up a B2B network, then you need to break that cocoon and connect with a diverse population. Diversity gives you the perspective to think out of the box and implement new ideas in your business.
Some Key takeaways for Business Networking
· Make your social networking activity a key part of your daily work.
· Locate and join networking site where other members sell their service or product same as you
· Rather than building numbers focus on people that show interest in your service
· Don’t miss out the client by not joining a common networking platform or joining much later than you should be
· Use software tools or plugins to optimize your networking activity
Shakespeare, in Act 2 of his circa 1603 play Othello, said it best: Reputation, reputation, reputation. It is the original personal brand and one of the defining realities of our lives. For Solopreneur consultants and other self-employed professionals, reputation governs the number and quality of projects made available to us and therefore, reputation impacts our income and the kind of life we’re able to live. It pays, in more ways than one, to cultivate a peerless reputation and guard it vigorously.
In the internet age that is especially so, in both the personal and professional sectors. Mistakes and mischaracterizations made in digital formats are extremely difficult to dodge, ignore, deny, or correct. One’s online reputation is the ultimate flypaper. Take steps to ensure that what sticks to your name is all good.
Along with Facebook, Twitter and YouTube, Instagram and Pinterest are the sites where images of you are most likely to be posted, by yourself and others. When cameras are around, meaning whenever anyone has a cell phone, which is about 24/7, make sure that your behavior represents you and your brand well.
There’s nothing wrong with being photographed in an obviously casual gathering. Just make sure that you (or others) are not in the midst of activities that could be misconstrued and reflect poorly on you sometime in the future. If you regularly appear in photos that you know or suspect will be posted to social media sites, counteract with a photo of your own that shows you at work, paid or volunteer. Balance your accounts, so to speak, and show that there is more to you than non-stop partying.
Create and regularly post original content that makes you look smart, professional and successful. On your LinkedIn account, announce when you will attend a symposium, serve on a panel, teach a course or workshop and definitely broadcast the good news if you’ve recently earned a professional certification or advanced degree.
If you’ve presented a webinar, request the replay and turn it into a podcast for your website and YouTube. If you write a newsletter or blog, link it to your website and LinkedIn. If you’re on Twitter or Instagram, produce streams of high-quality feed and images that convey the competencies and values that you want to be known for.
Twitter, Instagram and Facebook can feature glimpses into your personal life as well and it could all be for the good, as long as you are strategic about what is revealed. Your volunteer work is always a safe bet. Training for a marathon or even a fun and casual volleyball or softball league would be excellent. Your parent’s wedding anniversary party would make another good personal aspect to include in your online narrative. Be aware that narrative is the operative word. Create the story that you want to be told, in a manner that makes you look wonderful.
About every three months, search your name and your company name in engines such as Bing, Google and Yahoo and see what comes up in the first 50 listings. Are you happy with what you see? Try keywords related to your business along with your city and check your professional reach in a more profound way.
If you find that your business has been reviewed in a negative and inaccurate way, contact the reviewing site and request that the offending post be removed. If customers have offered criticism that just may be constructive, address the matter. Apologize and offer your side of the story. Make amends if possible. By doing so, you’ll add to your credibility and customer service reputation.
It’s been reported that 70% of U.S. employment recruiters have rejected potential job candidates when something about them that was considered unsavory appeared on social media. Solopreneurs should assume that prospective clients will do the same. Maintaining and monitoring your online reputation has never been more important.